The Future of Caregiving
You are not failing. The system is. A manifesto on where caregiving has to go — and who has to be by your side when it gets there.
You are not failing. The system is.
America has about 38 million family caregivers.
38M
family caregivers in America
About 1 in every 8 American adults.
If caregivers were a U.S. state
Together, they provide roughly 36 billion hours of unpaid care every year.
36B
hours of unpaid care, every year
At minimum wage, that’s more than $600 billion of work the country never pays for.
Annual hours, by U.S. workforce
Meanwhile, senior living costs many families thousands of dollars a month, and assisted living can easily reach $70,000 a year.
$70k/yr
median cost of assisted living
That’s almost an entire median household income — before food, mortgage, or anything else.
One year, in U.S. dollars
So you get stuck in the middle.
Too much responsibility.
Too little support.
Too many appointments, medications, bills, benefits, family updates, and care decisions living in your head.
And when care is this fragmented, small things become crises. Appointments get missed. Instructions get forgotten. Benefits go unused. Everyone has a different version of what is going on.
But caregiving is not one-size-fits-all.
A daughter caring for a parent with dementia does not need the same support as a spouse managing Parkinson's, a son navigating Medicaid, or a family trying to make sense of sundowning for the first time.
And sometimes, the person who understands you best is not a doctor, a website, or a pamphlet. It is another caregiver who has lived through the same thing.
We believe the future of caregiving has to be different.
Not another app that gives you more work.
A persistent advocate that helps carry the work with you.
Something that remembers context, keeps your family aligned, helps coordinate next steps, connects you with people who understand, and gives you expert guidance when the situation gets confusing.
Every benefit.
Every service.
Every next step.
Every guide.
Every handoff.
One advocate by your side, 24/7.
So you can spend less time managing care, and more time being with the person you love.